Blogs

There are some folks out there that like to experiment with new techniques and products. In fact, I know some villains who delight in using innocent people to test out their latest weaponry. Since I k…

This has nothing to do with taking a shopping trip with the Scooby gang in the Mystery Machine. Mystery shopping is where a person is sent into an assigned store in order to score the experience. The …

So you’ve come to the survey stud seeking advice? Well, I’ve got just what you need. Here are some pointers for my PointClubbers! Be honest — Now, we’ve talked about this and you know how your…

I need my clubbers in tip top shape. I’m not demanding you follow my personal workout regime, but I am hoping you will do what it takes to avoid the dreaded survey fatigue. If you notice you are sta…

Today’s lesson from the Clubhouse: A focus group is a target cluster of consumers put together for a discussion on certain products, opinions, perceptions, or even packaging. Usually 8-12 participan…